Creativity is your most potent assest
Yet leadership often struggles to define, locate, and develop it. Treeshape creates a structured space between information and action where people compare perspectives, establish understanding, frame what matters,
and exercise thought based judgment.
CREATIVITY AS ORGANIZATIONAL ASSET
Most organizations are not short on capability. However, they often lack a diagnostic to surface where creativity is present, insight into where alignment breaks down, and the conditions that allow resonant work to be realized.
This is because creativity is frequently misunderstood. It is not a soft skill; it is a demonstrable organizational asset. The companies most likely to grow are those that can locate it, define it, and put it to work.
Treeshape™ works with founders, executives, and leadership teams to build exactly that capacity. This is a different kind of conversation, and it produces a different quality of result, ensuring teams can move with confidence in fast-moving environments.
Treeshape™ is a boutique consultancy founded on the belief that creativity is an organization's most potent asset. Founder Kev Dacey brings a cross-disciplinary background as college faculty, museum researcher, and long-term artist-in-residence, along with experience developing and facilitating organizational workshops, including for Cambridge Innovation Center / Venture Café. Treeshape channels that holistic group into its Treespace™ framework, locating and developing the creative capital already present across an organization.
The Treespace™ framework, a proprietary methodology structured around a singular line of inquiry: Where is Creativity?™ Every workshop is focussed on Locating, Defining, and Developing the creative capital you are built on.
Through this process leadership and teams expand their core capacities across critical organizational areas:
Creativity and Curiosity
Critical Thinking and Decision-Making
Communication and Emotional Intelligence
Leadership and Team Alignment, knowing each other
Coherent, Clear Language and Terminology
*Alignment
Alignment does not necessarily mean agreement.
Treeshape’s version of alignment is allowing people to recognize where their perspectives converge, where they differ, and what those differences actually are.
One person may understand creativity as original ideation. Another may understand it as solving an unexpected engineering problem. Someone else may see it as observing something others have not noticed.
Treeshape does not need to make them adopt a single definition. It makes those differences visible and available for examination.
With Treeshape, alignment comes from recognizing where perspectives converge and where they differ, and being able to name those differences specifically.
What They Have Said
Kev has cleverly turned creative unblocking into powerful tools for corporations. Through his frameworks, he brings a unique approach into corporate life that helps organizations improve efficiency, strengthen team alignment, and reduce rigidity. Even as someone who has built multiple professional ventures and worked internationally as an artist, I had never considered this approach.
-Jade, Business Coach, Course Developer, and Certified Psychological Consultant.
Kev’s creativity workshop was a complete breath of fresh air. In environments heavily dominated by tech and the hard sciences, gaining exposure to an artistic sensibility is a welcome and necessary relief. Kev is a highly skilled facilitator whose structured exercises challenge teams to re examine how they practice creativity, sparking lively, eye opening alignment. I highly recommend Treeshape workshops for any team looking to break out of rigid thinking.
Bob-Venture Café Workshop Participant
Kev helped us think through the user experience at a systems level. Over 20+ hours of intense working sessions with the team, he listened deeply, asked smart questions, and facilitated a translated vision that lived in my head into a fully functional, clickable prototype that our engineers could actually engage with. The results helped prevent costly downstream errors in product development. “
-James , Founder and CEO ALP Technologies
EVALUATE. INNOVATE. STRATEGIZE
